Johanna Hoadley

Social media strategist ● Mobile & social product leader ● Content management & communications specialist


Hi, I'm Jodi (aka Johanna). I'm a hiking fanatic, coffee addict, travel junkie and proponent of all things social and mobile. I'm the founder of the hiking blog and have worked as a mobile and social thought leader for organizations like and Yahoo!. I dabble in design and code, because it is fun.


I am a product, project and staff manager with extensive experience in consumer-facing mobile and social digital products. I thrive on leading product strategy and implementation, with a focus on problem solving, intuitive user experience and results. I'm a leader who can build relationships and work with cross-functional teams. I have a varied background, giving me a holistic perspective on digital products, including the user experience, development and QA considerations, business concerns, product innovation, marketing and more.
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I have more than 10 years of experience building and fostering strong online communities going back to the days of chat rooms and forums. I have led the development of new product features that leverage social media and community principles to connect brands with customers and drive measurable results. I train others on using social media effectively for their end goals.
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